2025
Pride Identity Refresh
Transdev Australia and New Zealand
After years of ground‑level Pride campaigns created for individual events, Transdev’s Australia and New Zealand Pride assets had become visually fragmented. With upcoming AWEI and Rainbow Tick submissions on the horizon, I worked with the Transdev Pride Working Group to develop refreshed messaging and a more unified visual identity.
The process began with a review of existing materials and conversations with working group members to understand what resonated with them and what was missing. During these discussions, I learned that the Pride network planned to roll out a set of 'All Are Welcome' stickers across the business, this was an ideal starting point for workshopping the updated visual framework. After several rounds of consultation, we landed on a final design. I then collaborated with local business units to make minor regional adjustments before sending the artwork to print. The stickers were an immediate hit across the organisation, people really do love a sticker.
Building on this foundation, I expanded the refreshed identity into a full suite of Pride assets, including updated lanyards, Teams backgrounds, apparel, socials tiles and more. The result is a unified, thoughtful, and proudly inclusive visual system, that has been well loved and widely used across the company.