Joint venture brands always demand extensive consultation and compromise, and this project was no exception. Ultimately, the only viable path forward was a lock‑up of both existing company names and logos. The typography and colour palette were selected to blend elements from each organisation while introducing a fresh, vibrant energy inspired by the scenic coastal environment in which the services operate. The resulting personality and graphic system are playful, colourful, and distinctly Bondi, reflecting both the community and the staff who bring the services to life every day.